BOI collaborated with India’s leading social e-Commerce platform Shopsy by Flipkart.
BOI creators from Tier 2 and Tier 3 cities from Uttar Pradesh, West Bengal, Uttarakhand and Goa were the focus of the campaign.
Creators focused on beauty and personal products, fashion, home & kitchen, among other categories. They also got the opportunity to order products on reimbursement basis for their shoots.