How IG Works
Ranking explained
New recommendation and originality updates
feat. @belikeeaabirr, @ankit_rihal
In a conversation with Aabir Vyas, Ankit Rihal from Meta discusses upcoming changes to further reward original content on Instagram and give all creators a more equal chance of breaking through to new audiences.
Key takeaways
- We are rolling out some changes to ranking in the coming months. This includes a new input to ranking that will give smaller creators more distribution.
- We will be replacing reposts with original content in recommendations and adding labels to reposted content, linking to the original creator.
- We are also attempting to remove content aggregators from recommendations input to ranking that will give smaller creators more distribution.