Connect
Engage your audience
Build your fanbase with IG Broadcast channels
feat. @harshhrane
Broadcast channels are a great way to consistently reach your most loyal fans. Use them to make deeper connections by sharing exclusive content, sneak peeks, getting feedback, or even just sharing moments/ thoughts from your day.
Key takeaways
- Explore different formats like polls, photos, videos, and voice notes. These can get 2-6x more engagement from fans alongside longer form text.
- Make the channel 'your space'. Give it a unique name and set a tone that resonates with your brand or personality. Make your first message count. Answer the question: "Why should your dedicated fans be here." Promote the channel by pinning it to your profile and sharing it via Stories.
- Use channels to share exclusive content, sneak peeks, time sensitive updates, getting audience feedback, or even casual moments from your day.
- Invite up to 10 other participants as guests to your channels where they can post messages in multiple formats.