Monetize
Partner with brands
Making branded content: Brand PoV
feat. Joban Singh, AlignTech
#ItPaysToBeYou 💸
Have you ever wondered what brands are looking for in the creators they choose to hire for branded content partnerships? Here are some great tips from Joban Singh (Senior Director, Consumer Marketing APAC of Align Technology) to help you understand a brand's perspective.
Key takeaways
- Brands prefer to work with creators who have an authentic and organic fit with them. This means that a creator's niche, style and interests are a match and their audience is likely to associate with the brand's products.
- Brands look for creators that have an authentic connection with their community, so they can explain product benefits and communicate key takeaways in an engaging and crisp manner.
- Brands get tons of emails everyday, and it is important to make it really easy for them to click through and go directly to what they should see. Include your stats, like engagement rate or other insights from previous work. Importantly, do pitch your own idea to the brand - how would you present them to your audiences in an engaging way
- Work with a brand only if you truly love them. Before developing your pitch, do your research and understand the brand. Develop a pitch that is simple and clear for the brand to understand. Show your personality and have fun!