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Partner with brands
Effective brand storytelling
feat. @nayandeeprakshit
#ItPaysToBeYou 💸
How do you ensure that you communicate your partner brand's key messages to the audience while ensuring your Reels continue to capture and maintain attention? @nayandeeprakshit has one tip: follow a structured storytelling strategy, and adapt it to your own flair and personality! Watch the video to find some favourite storytelling formats.
Key takeaways
- A brand is more likely to achieve their goals via a partnership with you if your narrative of the product is effective, entertaining but also informative. Here is the #1 tip to creating compelling content for brands: Make your content digestible - follow a structured storytelling strategy
- Some successful storytelling templates we see are:
- Transformation tales: the (bad!) alternative to NOT using the product
- Problem/Solution/Result framework: break it down into steps
- Show and tell: name the product and explain why you love it
- A day in life: showcase your authentic self with the product
- Use these as a starting point to structure your content for performance. But make sure you create using your own flair and personality. After all, that’s why brands want to work with you!