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Creative alignment with brands
feat. @nayandeeprakshit
#ItPaysToBeYou 💸
Good briefs make better work. @nayandeeprakshit takes you through 5 questions to ask to make sure you have a great brief to start with — and a great creative process to follow.
Key takeaways
- A great branded content partnership starts with a clear brief. If the brand has approached you, understand why they want to hire you and how your profile/niche fits the brief.
- Ensure you have alignment on brand's key messaging, how you are representing this in your video and anything that needs to be avoided per their brand guidelines.
- It is also important to ensure that both sides agree on the exact deliverables: nature and number of assets, timelines, payment terms, usage rights etc.
- Agree on the creative process and expectations. Establish check-points and clear roles upfront. Account for time and effort needed outside of actual production (e.g. back and forth on storyboard or scripting discussions). Remember, creative alignment is a two-way street!