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Key takeaways

• Creator Marketplace is a platform within the Instagram app to help creators meet and select brands they’re interested in working with. It also helps brands more easily discover, connect, and collaborate with creators for partnership ads!
• Creators can check their eligibility for Instagram's creator marketplace under account settings. If eligible, creators can join the creator marketplace from the professional dashboard.
• If you have been invited, check out this video to understand how you can onboard to the platform and allow brands to discover you based on some account insights and audience details
• When a brand reaches out to you for a partnership, you will see their message under a separate, dedicated folder “Partnership Messages”, on top of your “Primary” tab. From here, you can respond directly to the brand to begin learning more about the partnership opportunity!