Grow Your Audience
Growth basics
Understanding your insights
feat. @the_sound_blaze
Tracking your insights is a big part of leveling up as a creator 🚀. Open your Professional Dashboard to understand what metrics are available and learn more about your account’s followers and performance.
Key takeaways
- Use your Instagram insights to learn more about overall trends across your followers and your content's performance with your audience. Tap the (i) in the top right corner to see definitions for each metric listed on the screen.
- Use account overview to view the number of accounts reached, accounts engaged, total followers, and approximate earnings (if applicable) for your selected preset or custom time frame within the past 90 days. You can also view demographic information on the accounts you've reached or engaged, including top countries, top cities, top age ranges, and gender breakdown.
- Understand insights for a specific piece of content. These include accounts reached, engaged, views (plays and replays), watch time, followers or content interactions (likes, comments, saves, shares and replies) and much more.